Block A

Foundations of Innovation Management and External Context

Introduction to the foundational concepts and frameworks of innovation management. This block emphasizes understanding the external context in which innovation occurs, including key drivers and scenarios that impact innovation strategies. Through scenario planning and the use of tools like PESTLED360 and Scenario360, participants learn to analyze external factors and anticipate future trends.

The goal of this block is to establish a solid foundation in innovation terminology, kick-start the innovation process, and prepare participants for deeper exploration in subsequent blocks.

Block B

Internal Context and Non-Linear Ideation

Focus on the internal dynamics of innovation within an organization. Participants delve into the internal context, exploring how to cluster and drive non-linear ideation processes. This block introduces advanced ideation techniques and tools such as Transformation360 and Commercialization360, enabling participants to generate and refine big ideas that align with their organization’s strategic goals.

The emphasis is on understanding and managing uncertainty, developing hypotheses, and conducting the Riskiest Assumption Tests (RATs). By the end of this block, participants will have a clear understanding of how to foster innovation from within and how to translate innovative ideas into actionable plans.